The East New Britain Provincial Government established the East New Britain Tourism Authority (ENBTA) to develop, promote, and foster the growth of tourism in the province. ENBTA works alongside the Papua New Guinea Tourism Promotion Authority, tourism operators, and other key stakeholders to support and promote the interests of the tourism sector; market and promote ENB as a desirable destination; and contribute to the development and maintenance of tourism infrastructure, services and facilities. ENBTA also works with communities to raise awareness of the contribution of tourism to job creation, economic growth, and poverty alleviation.